Posts Tagged ‘Lead’

2009 Australian Masters: Tiger Woods took the lead again

Sunday, July 25th, 2010

Tiger Woods has proved himself as the World’s No. 1 again In the November 13, when he opened with two birdies, saved his round with two pars and wound up with a 4-under 68. He completed his world domination by taking out the Australian Masters and said he planned to return next summer – but a clause will again prevent Sydney from seeing the world’s biggest sports star.

Despite Sydney hosting the premier event on the calendar – the Australian Open – there is a contract stipulating the world No.1 can only play one event Down Under.

After holding off Australia’s Greg Chalmers to win by two shots at Kingston Health, Woods sad he enjoyed his visit so much he would love to return to Melbourne in 2010.

It is thought that IMG, which runs the Masters tournament and also manages Woods, had clauses inserted in the contract for Woods to play in only one tournament in Australia. Any return to the Australian Masters at Victoria Golf Club next year would almost certainly be the same and rule out a Sydney tournament appearance.

Australian Open organisers have Greg Norman sewn up for the next three years but would no doubt be green with envy about the success of Woods playing at the Masters.

A record six-day attendance figure of 95,027 – with each day sold out – was a staggering sight at the Melbourne course.

Woods’ $3 million appearance fee was worth every cent and he completed the script by holding off the Australian challenge to claim the yellow jacket.

Asked if he had enjoyed his time in Australia, Woods said: “Are you kidding me? It’s been absolutely phenomenal.”

Victorian Premier John Brumby said 35,000 of the tickets were sold to interstate and overseas visitors, guaranteeing a huge boost  to the state economy that he said would “very,  very comfortably surpass” estimates of $19 million.

But Sydney’s chances of seeing Tiger and enjoying such a windfall are slim given Woods’ decision to return will no doubt be tied to his deep affection for the sandbelt courses of southeast Melbourne.

Golf Australia boss Stephen Pitt said he was focused on running a good Australian Open at NSW Golf Club at La Perouse from December 3-6 and could not speculate if the tournament would make a play for Woods next year.

“As you saw, he’s one of the all-time great players and any tournament would love him but it is really not a focus of ours at the moment,” Pitt said.


A Tiger fan shows his support whilst watching Tiger Woods of the USA on the 6th hole during the final round of the 2009 Australian Masters at Kingston Heath Golf Club on November 15, 2009 in Melbourne, Australia.



Common mistake young players make – if they hit the ball hard they think it will go far.

Is Your Club being victimized by Lead Loss?

Wednesday, June 30th, 2010

Ever wonder why sales aren’t happening more quickly?  Ever wonder why even though inquiries are coming in about membership or other services your Club offers….sales do not follow?  Ever wonder why guests of members often express interest in your Club but wind up having their outing or meeting at another Club?  Your Club could be a victim of one or more of:

The 7 Deadly Sins of Lead Loss! 

To find out whether you or someone at your club are committing one of the 7 Deadly Sins, please honestly ask yourself if any of the following is happening at your Club:

1. A prospect calls to inquire about the Club, and the note, in all the daily business going on in the Club, gets misplaced.  Maybe the person will call back….maybe not.

2. A salesperson decides that a lead is dead and needs no follow up because the person inquired a few months ago but did not join the Club or book the event.

3. An events coordinator makes a decision that since the date the person requested their event on is already booked, there is no need to call him back and throws away the message.

4. Your staff falls into the “until trap” and decides that until… the new menu is finished/the pool is resurfaced/our greens are ready for play/or another amenity driven reason ……… it’s not a good idea to call the person back.

5. It is decided by the person responsible for sales that more research on the person and his needs is required before a return call can be made.

6. The Club’s salespeople are too busy creating the newsletter, planning the 4th of July Party, or doing other administrative tasks to get around to calling the prospect back in a timely manner.

7. Scripted, formalized sales training for all members of the sales team and other Club staff is not in place and there is no system in place to handle requests for information, so they go unnoticed.

If you answered yes to any of the above questions, then you need a Marketing Commander website!  If you did not answer yes to any of the above questions, then you must already be a Legendary Partner!

All kidding aside, what does all this mean? It means that prospects that should be YOUR new Members, Outings, and Private Events are going to your competitors!

       If any of these things are happening at your Club you are wasting valuable leads that will result in sales for your Club if properly managed.  With Marketing Commander’s sales management tool you will never again have a lead fall through the cracks.  By directing all of your inquiries through our website technology, the right people, including the General Manager, gets an e-mail notification that there has been interest expressed in Membership, an Outing, a Private Event, or other products and services your Club provides.  At the same time, this information is automatically populated into the CRM/Sales Management tool of our website and can then be assigned and followed through to its logical conclusion.

What’s the next step?

Contact me for a Complimentary One Hour Consult!

What will take place during the consult?

             Basically, we talk about your Club, its strengths and challenges, get some specific data like number of members, rounds of golf, type of Club (i.e. Public, Private, Developer Owner, Member owned, privately owned), trends, etc……and then I provide you with recommendations on how to drive membership sales, fee play, outing rounds, private events, member retention……..basically whatever the specific need is for your Club. Think about what this can mean for your Club!  Five new members? a couple new outings? a wedding or two?……..  

This is NO COST, NO OBLIGATION Offer to the first two readers who contact me at 727-424-2434.    I will then follow up with you to schedule a time to talk.

Bob Devitz is the President and CEO of Legendary Golf Management and is an expert in the operations and marketing of Private Clubs. Bob has over 25 years of experience in the industry, primarily in senior management roles with ClubCorp, an industry leading ?for profit? company. Bob has an MBA from The Florida State University, a BSBA with a specialization in marketing from The University of Florida, and is a member of the PGA of America. Having worked with hundreds of Private Clubs during his career, Bob brings a results driven, bottom line approach to the Club Industry.